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Uncommon Sense (for Software)

This blog has been moved to www.UncommonSenseForSoftware.com.

Tuesday, October 04, 2005

Think like the customer. You are not the customer.

I'm reading this great book called, "The Art of the Start", by Guy Kawasaki. It's a no fluff guide to getting a startup company off the ground. There's several great lines in this book, but one that particularly got me was this:

Apparently, DELL has a sign in their office that says, "Think like the customer" in big bold letters. Not too far from it is another sign that says, "You are not the customer". Brilliant.

I think that it's a mistake to let customers design products. Anyone see the Simpsons episode about the car that Homer built? Customers aren't usually designers. BUT... You can't be a good designer without understanding them...


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